WELCOME

The chart below shows the overall spending on medical marketing

Jan. 10, 2017 by Devin Jones

The chart below shows the overall spending on medical marketing in each year. The average spending was $1,000, not including overhead, marketing, advertising, and other spending, per person. We wanted to know what it was like for health companies to spend tens of billions on their own marketing because the chart is pretty straightforward.

And what about other types of marketing? This study suggests that the most common form of health marketing is actually buying ads on sites such as MedStar. In some cases, health companies purchased these advertisements in a way that was much more like the advertising they used in advertisements for drugs and wellness. The research doesn’t show that these ads actually help patients or even patients themselves.

Why would health companies spend so much on marketing a single drug? The answer may be that it may be difficult to find doctors who do well.

The most common form of medical marketing seems to be the purchase of a new branded product (often branded or sold on the internet) from a health-care company and then going off and buying a generic version of that product. These are two different types of marketing.

But there is one major difference. There are no generic versions of any of the generic drugs, and the generic versions of these drugs are far more expensive to market than the brand new drugs. And this is a problem.

If you think this might be some sort of way to improve care in the United States, it is. But because it is so easy for health-care companies to sell their own branded drugs, the costs of the generic market are higher than the brand new ones. In fact, the researchers found that the cost of brand new generics to consumers was about two times higher than the cost of the brand brand generic.